Designed & produced in Barcelona
Lia Swimwear was born in Barcelona in 2014 with a simple idea: to create pieces that adapt to real women, not the other way around.
Swimwear designed to move with you, follow your rhythm, and feel as good as it looks.
Inspired by Barcelona’s free-spirited energy, we design bikinis and summer pieces that live beyond the beach:
from first sun to last plans, from an impulsive swim to a night that keeps unfolding.
We believe in effortless sensuality, in the confidence that comes from the right fit,
and in a kind of beauty that doesn’t need perfection to be unforgettable.
Our Story
Lia was founded by Julia Jové from a personal need: to find bikinis that felt bold, flattering and comfortable all at once. What began as a personal search became a brand with a clear identity and a loyal community that keeps growing summer after summer.
Since then, every collection has combined thoughtful design, versatility, and our own way of understanding summer: free, spontaneous and slightly unpredictable.
The art of not caring too much
We’re drawn to beautiful chaos. That place where nothing feels overworked, yet everything falls into place.
We celebrate women who are authentic, magnetic and confident in their own skin.
We create pieces for swimming, travelling, dancing, improvising and doing it all again.
